You should keep your app icon design on-brand and try to use colors that match your brand’s color scheme. Of course, this comes with one important provision. The symbolic meaning of flames (passion, love, “sparks” between people) is something very well known, so it’s a great choice for an app in this field. The worlds’ most successful dating app, Tinder, uses the image of a flame for its icon. Instead, it’s often the app icon design that should convey its main functionality with just one glance. People often don’t read lengthy app descriptions when browsing through App Store and Google Play. Here are a few simple tips that will help you create an app icon for success! Choose a shape with meaning Most people access apps on mobile devices (and mobile apps have 100-300% higher conversion rates than mobile-optimized websites), and so a huge part of marketing any app is making sure that the app icon is eye-catching and appealing to its user base. But what’s the use of putting all the work and effort into it if people won’t end up downloading your app? Here’s how to design a unique icon for your app!ĭeveloping a useful, innovative app is the hard part. An app’s functionality might be the key to its long-term success, but the icon's design is often what gets users’ attention and encourages them to try it out for the first time.
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